Venture building for conscious growth.
A marketing-focused venture studio and investment fund for conscious initiatives. We also steward core IP across the ecosystem, licensing it into ventures and programs that scale impact with integrity.
Studio + Fund · Málaga · Marbella
Built to scale conscious ventures and the IP behind them
Ten and Walker partners with founders creating conscious initiatives, companies designed to perform financially and improve people’s lives. We combine studio capabilities with flexible capital, and we steward core intellectual property across the ecosystem, licensing it into ventures, programs, and platforms when it strengthens coherence and scale.
What We Do
Venture Studio
- Customer development and evidence-led validation
- Narrative, positioning, and category design
- Go-to-market and growth loops
- Design systems and brand architecture
- IP-to-venture packaging and licensing strategy (brands, frameworks, protocols)
- Pilot launches and traction milestones
Investment Fund
- Early checks where impact and unit economics align
- Studio + capital model for speed-to-validation
- Co-investor friendly; flexible participation
- Founder-first governance and reporting
- Long-term alignment through governance-ready structures and IP licensing when relevant
Investment Thesis & Criteria
We invest where impact and unit economics reinforce each other. Marketing clarity compounds adoption, retention, and category leadership.
We back teams with early proof, transparent impact logic, and a credible path to distribution. When it helps a venture move faster with coherence, Ten and Walker can also license ecosystem IP to operators and partners under clear, founder-friendly terms.
We look for
- Clear problem → measurable outcomes
- Early PMF signals and healthy unit economics
- Transparent, auditable impact model
- Capital efficiency and distribution pathways
- Co-building mindset with the studio
Principles
Founder & Principal Investor
Oscar Trelles is a Peruvian-American entrepreneur, investor, and systemic coach who has built and scaled ventures across tech, media, and research from New York, London, and Düsseldorf. At Ten and Walker he blends venture strategy, marketing architecture, and IP stewardship to build conscious, durable companies.
Selected Work
From conscious media and wellbeing to regenerative housing and learning systems, we co-create ventures where impact and unit economics reinforce each other.
Let’s build something that lasts
Whether you’re a founder, investor, or operator, we co-create with people who care about outcomes and stewardship.
FAQs
Start a conversation
Prefer email? hello@tenandwalker.com